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People often choose sides before they understand the issues. So we designed PARTI, a dating-app-inspired platform that strips away labels, parties, and personalities, allowing users to engage with policies first and discover the people behind them second.
PARTI
Behavioral Shift Campaign
Me: Copywriter, Creative Strategist, Designer
Uriel Newman: UX Designer, Creative Strategist
Brand Moodboard
Brand (Anti) Moodboard
We knew the launch campaign couldn’t feel like political advertising.
So instead, we treated politics like culture, using humor, absurdity, and curiosity to hook people with personality before revealing the policies hiding underneath.
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