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Baggu champions sustainability, but like many brands, its audience still consumes more than they need. ReBaggu introduces a way for customers to return and rework their old bags into something new; shifting the mindset from buying again to reimagining what you already have.
Baggu


Behavioral Shift Campaign

Me: Copywriter, Creative Strategist, Designer
Stella Braune & Richmond Akurugu: Art Directors, Creative Strategists






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